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Why Use Facebook for Business?

There are several reasons why businesses use Facebook for marketing:

Large User Base

Facebook has over 2.8 billion active users, making it the largest social media platform in the world. This means that businesses can reach a massive audience and increase their visibility.

Targeted Advertising

Facebook offers advanced targeting options that allow businesses to target their ads to specific demographics, interests, behaviours, and locations. This helps businesses to reach the right audience with their marketing message.


Facebook advertising can be a cost-effective way to reach potential customers. The platform allows businesses to set their own budget and bid for ad placement, which means that even small businesses can compete with larger ones.


Facebook allows businesses to engage with their customers in a more personal way. This can help to build trust and loyalty, and ultimately lead to increased sales.


Facebook provides businesses with detailed analytics and insights that help them to understand how their ads are performing and how they can improve their marketing strategy. This data can help businesses to make informed decisions and optimise their campaigns for better results.

What’s Included in the Facebook for Business Course?

Facebook is the world’s largest social network. With over 2 billion users it’s very likely that a proportion of your target customer audience will have a Facebook account. In the Social Media for Business course, you’ll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you.

Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business. A recommendation is the most powerful way a potential customer can be connected to a business, particularly when it’s being recommended by a friend. So if you know that a trusted friend likes a particular brand, you’re much more likely to engage with that brand.

Facebook is essentially a platform designed to facilitate social interaction between people with whom you’ve already established some mutual recognition.

Facebook for Business Course Modules

  • An Introduction to Facebook
  • Setting up a Facebook Brand Page
  • Administrating your Facebook Brand Page
  • Adding Content to your Brand Page
  • Custom Applications
  • Getting People to your Brand Page
  • Facebook Advertising
  • Getting Website Traffic from Facebook

Key Features

  • Instant Access
  • Instant Certificate
  • Created by Industry Experts
  • CPD Approved
  • Fully Online Course & Test
  • Full Online Video Course
  • 80 – 100 Minute Duration
  • No Expiry Date


  • CPD (2 Units)

Passmark Required

  • 75%

System Requirements

The minimum you need to get started:

  • Browser: Up to date web browser
  • Video: Up to date video drivers
  • Memory: 1Gb+ RAM
  • Download Speed: Broadband (3Mb+)
  • You can also use your phone or tablet

Suggested Prior Learning