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What is LinkedIn?

LinkedIn is a social networking platform designed specifically for professionals and businesses. It allows businesses and individuals to create profiles, connect with other professionals and companies, and share information about their skills, expertise, and job opportunities.

LinkedIn offers a wide range of features for businesses, including the ability to create company pages, showcase pages for specific products or services, and job postings. Companies can also use LinkedIn to build their brand and engage with their target audience through content marketing, advertising, and sponsored updates.

LinkedIn is a very valuable tool to find the key decision-makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch, making such contact much more effective. It’s a social network for professional people. Normally a person would create a LinkedIn profile that would include career details and would update their information periodically as to their current appointment. It would often include a personal statement, personal web address and possibly testimonials from employers and members of staff. If the person has particular interests both professionally and personally they may subscribe to one or more interest groups to receive updates and discussion opportunities.

LinkedIn also provides businesses with valuable data and analytics about their audience, such as demographics, interests, and engagement metrics. This information can help businesses tailor their marketing strategies and improve their overall performance on the platform.

What’s Included in the LinkedIn for Business Course?

Course Modules

  • Introduction to LinkedIn
  • Company Policies Relating to LinkedIn
  • How LinkedIn Works
  • Setting up your LinkedIn Profile

Key Features

  • Instant Access
  • Instant Certificate
  • Created by Industry Experts
  • CPD Approved
  • Fully Online Course & Test
  • Full Online Video Course
  • 40 – 60 Minute Duration
  • No Expiry Date


Passmark Required

  • 70%

System Requirements

The minimum you need to get started:

  • Browser: Up to date web browser
  • Video: Up to date video drivers
  • Memory: 1Gb+ RAM
  • Download Speed: Broadband (3Mb+)
  • You can also use your phone or tablet