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What is SEO?

SEO (Search Engine Optimisation) is the practice of optimising your website and its content to improve its visibility and ranking on search engine results pages (SERPs). SEO for business refers to the process of using SEO strategies and techniques to improve the visibility of a business’s website on search engines, with the goal of driving traffic, increasing conversions, and ultimately boosting revenue.

Businesses can use various SEO tactics to improve their website’s search engine ranking, such as optimising website structure and content, conducting keyword research and analysis, building high-quality backlinks, improving website speed and user experience, and implementing local SEO strategies to target local customers.

In short, SEO for business is a crucial aspect of digital marketing that helps businesses to reach their target audience, generate more leads, and increase their online visibility and revenue.

What’s Included in the SEO for Business Course?

  • Gain an understanding of link-building.
  • How to get the best out of your on-site SEO.
  • How to use Social Media to benefit your SEO.
  • How to improve where you feature on your local searches.
  • Understand how to best use pay per click adverts.

Right now, potential customers will be searching for your products and services and if they don’t find their way to your website, you could be deferring them to a competitor. Imagine if your website could rank above your competitors, using the kind of search terms that turn your visitor traffic into revenue. When SEO is done well, search engine optimisation can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages (SERPs).

The key is understanding what search engines need and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This basic SEO for Business course will explain the proven techniques that will help you reach and maintain top positions in Google.


  • CPD (2 Units)

SEO for Business Course Modules

  • Introduction to SEO
  • Link Building
  • On-Site SEO
  • Social Media as part of SEO
  • Local Search
  • Pay Per Click (PPC)

Key Features

  • Instant Access
  • Instant Certificate
  • Created by Industry Experts
  • CPD Approved
  • Fully Online Course & Test
  • Full Online Video Course
  • 80 – 100 Minute Duration
  • No Expiry Date

System Requirements

The minimum you need to get started:

  • Browser: Up to date web browser
  • Video: Up to date video drivers
  • Memory: 1Gb+ RAM
  • Download Speed: Broadband (3Mb+)
  • You can also use your phone or tablet