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What is Social Media for Business?

Social media for business refers to the use of various social media platforms to promote a company’s products or services, engage with customers, build brand awareness, and drive website traffic.

Social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube provide businesses with an opportunity to reach a large audience and connect with their customers in a more personal way.

By creating and sharing content on these platforms, businesses can build a following, establish themselves as thought leaders in their industry, and increase brand recognition. They can also use social media to provide customer support, run advertising campaigns, and conduct market research.

The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.

Social Media for Business Course

The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels.

What’s Included in the Online Social Media Course?

This basic social media course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.


Social Media for Business Modules

  • Introduction
  • What is Social Media?
  • Introduction to POST Methodology
  • Websites and Micro-sites
  • Facebook
  • LinkedIn
  • Twitter
  • Blogging
  • Video
  • Bringing it all Together
  • Is Social Media Worth It?

Key Features

  • Instant Access
  • Instant Certificate
  • Created by Industry Experts
  • CPD Approved
  • Fully Online Course & Test
  • Full Online Video Course
  • 100 – 130 Minute Duration
  • No Expiry Date

Passmark Required

  • 70%

System Requirements

The minimum you need to get started:

  • Browser: Up to date web browser
  • Video: Up to date video drivers
  • Memory: 1Gb+ RAM
  • Download Speed: Broadband (3Mb+)
  • You can also use your phone or tablet