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What is Twitter for Business?

Twitter is a social media platform that businesses can use to reach and engage with their audience, build brand awareness, and promote their products or services. Twitter allows businesses to share short messages, called tweets, with their followers in real-time. Twitter can be used for various purposes.

Customer Engagement

Businesses can use Twitter to respond to customer inquiries, complaints, and feedback, and offer customer support.

Marketing and Promotion

Twitter allows businesses to promote their products or services, run campaigns, and share announcements or news about their brand.

Brand Building

By sharing relevant and interesting content, businesses can build their brand identity and reputation on Twitter.


Twitter can be used to connect with other businesses, influencers, or industry leaders in the same niche, which can lead to new partnerships or collaborations.

Data Analysis

Twitter provides businesses with analytics and insights about their audience, engagement rates, and tweet performance, which can be used to optimise their Twitter strategy.

Connect to Your Audience Using Twitter

Overall, Twitter is a valuable tool for businesses to connect with their audience, build their brand, and achieve their marketing and business goals.

A Social Media Platform

Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones. It is also used by people for the social aspect – to chat and share information with friends. In fact, there is no restriction to who or what can have a Twitter account.

Stay Active on Twitter

Using Twitter successfully requires a significant commitment of time – being active is key to your success. It’s all about the image you create, and the best‐viewed companies are the responsive ones.

Real-time Information Sharing

Twitter is a real‐time information sharing network where users can share messages, news, images, opinions and links via short bursts of information called ‘tweets’ – these tweets have a character limit of 140 including spaces, which may sound very short but you might be surprised at how much you can get into a little space and how much influence that can have. Even though Twitter is a fairly simple service, it’s still important to understand the mechanics of it thoroughly.

What’s Included in the Online Twitter for Business Course?

Course Modules

  • An Introduction to Twitter
  • Getting Started on Twitter
  • Using Third‐Party Applications
  • Being Social

Key Features

  • Instant Access
  • Instant Certificate
  • Created by Industry Experts
  • CPD Approved
  • Fully Online Course & Test
  • Full Online Video Course
  • 55 – 75 Minute Duration
  • No Expiry Date


  • CPD (2 Units)

Passmark Required

  • 70%

System Requirements

The minimum you need to get started:

  • Browser: Up to date web browser
  • Video: Up to date video drivers
  • Memory: 1Gb+ RAM
  • Download Speed: Broadband (3Mb+)
  • You can also use your phone or tablet